Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company ...

TAM Sports, the sports intelligence division of TAM Media Research, has strengthened its cross-platform monitoring capabilities to include advertising tracking across Linear Live Broadcast and Live ...

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...

Video software provider, Synamedia, and OSN Group, ab entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by ...

A quiet but monumental shift has just happened on TVs across America. In May 2025, for the first time, streaming TV viewership surpassed both cable and broadcast combined, with connected TV (CTV) ...

For years, the story of connected TV (CTV) has been framed as a migration — ad dollars shifting from linear to streaming as audiences move en masse. That’s still true. But the real story in 2025 isn’t ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy ...

Managing PubMatic’s CTV business across Europe means no two days are the same. Every market has different media platforms, different levels of maturity in the linear to CTV transition, and different ...