SINGAPORE — Sony’s AXN is proving tentpoles like the “CSI” juggernaut are no longer loss leaders, but ratings champs. The self-dubbed “Home of CSI,” AXN is the first to air all three “CSI” strands in ...
The campaign revolved around the launch of the CSI:NY crime show on the channel. The objective of the campaign was to create awareness about the show’s impending arrival and demonstrate what it was ...
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