If you’re like any of the 200,000 small business owners we work with every day—constantly trying to do more with less—you understand how critical budget planning can be. When you’re trying to maximize ...

Improve your chances of growth and success by covering these bases in your financial plan.

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

Types of business budgets There are two primary budget types, each with a distinct purpose: the master budget and the operating budget. A master budget is a comprehensive financial plan that pulls ...

Part two of the series: Back to strategy—inclusive leadership in 2026 budget planning. Part one of this series explored how inclusive leaders can approach fall planning with strategy and resilience, ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.