As part of his Chief Gaming Scout role, the 18-year-old professional streamer and esports champion will help select talent for Team Hollister, the brand’s new gamer training program NEW ALBANY, Ohio, ...

NEW YORK -- A 16-year-old is now a millionaire after he won the first Fortnite World Cup. Kyle "Bugha" Giersdorf went home to Pennsylvania with a $3 million prize for winning the solo competition.

American Kyle Giersdorf, alias "Bugha," became the first Fortnite world champion in the solo division, winning $3 million at age 16 on Sunday. "It's insane," the young millionaire said after the final ...

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand's target audience — are heavily interested in video games and video game streaming, ...

Hollister today announced the members of its esports effort, Team Hollister. The three members joining the gamer training program were scouted by the company’s recent appointee, Kyle “Bugha” Giersdorf ...

As the company’s newest investor, Step x Bugha brings accessible financial tools and unique in-game activations to teen gamers. PALO ALTO, Calif.--(BUSINESS WIRE)--Step, the all-in-one financial ...

Axe partnered with a leading Fortnite content creator to design a custom island in the online shooter game, according to news shared with Marketing Dive. Atlas Creative Studios assisted on the effort, ...

American Kyle Giersdorf, alias "Bugha," became the first Fortnite world champion in the solo division, winning $3 million at age 16 on Sunday. Originally from Pennsylvania, the young gamer took the ...