As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

Golf star Paige Spiranac has been accused of cheating. The final round of The Internet Invitational, the $1 million golf tournament held by Barstool Sports and Bob Does Sports, aired on YouTube on ...

If you want the organic and generative algorithms to relay your preferred narrative, you need to proactively tell your brand ...

Saffron Brand Consultants chief strategy officer Charlotte Black believes the strongest brands stay rooted in who they are while still evolving with culture.

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

DDB Worldwide chief executive Alex Lubar has left the Omnicom network with no immediate plans to fill his vacancy. Lubar ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

Lenskart has commenced retail sales of Spain's Meller brand of sunglasses in India, adding to its line-up of brands that ...

Nathan Baldwin joins Auntie Anne's as chief brand officer to lead modernization efforts as the pretzel brand expands into non ...