Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

Authenticity is one of the keys to telling a great brand story. When audiences sense you’re being truthful with them, they are more likely to engage with your brand. On the other hand, if your story ...

Video marketing is not just a trend, it’s a necessity for entrepreneurs who want to grow their brand awareness and sales in today’s competitive market. The Fast Company Executive Board is a private, ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

"Soles4Souls 2024 campaign boosts brand awareness 27% & donations 156%: Empowering opportunity through shoes & clothing." ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As PR agency professionals, we are trained to deliver results—the big media hit, a major ...

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Brands can be powerful instruments of change because they are closely connected with consumers worldwide as a part of their everyday life and the choices they make. Usually, individual consumers ...