The ad opens with an engine's vroom and a long, panning shot of hairy legs. A succession of body parts appear: Armpits, stomachs, bikini lines and glabellas (that's the skin between the eyebrows) — ...

"Body hair. Everyone has it." Simple words, but they've prompted a debate in the US and beyond this week thanks to a new razor advert that shows women actually shaving their body hair. Surely that's ...

In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality—and the first steps they took to make it ...

Are you a print subscriber? Activate your account. By John Pletz - 1 day 1 hour ago 1 day 5 hours ago By Bradley Johnson - 1 day 6 hours ago 1 day 7 hours ago By Ewan Larkin - 1 day 12 hours ago By ...

Counterintuitive marketing: A Billie's campaign encouraged women to feel free not to shave underarms for swimming. If the Federal Trade Commission has its way, the makers of Billie razors for women ...

Billie is the latest D2C brand moving into IRL retail, rolling its line of women’s razor and body care products into Walmart’s 4,000-plus stores. The company plans to launch a new marketing campaign ...