A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with ...

You’d be forgiven if you can’t hum the 18th-century Cumbrian folk song “Do Ye Ken John Peel.” But in 1942, a version of that ...

Quick! What’s the most annoying ad jingle ever? How about that Liberty Mutual one (“Liberty, Liberty, Liberty…Liberty”)? It topped the list of the 10 most-annoying and 10 most-hated jingles in a ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

Quick! What’s the most annoying ad jingle ever? How about that Liberty Mutual one (“Liberty, Liberty, Liberty…Liberty”)? It topped the list of the 10 most-annoying and 10 most-hated jingles in a ...