At the first VidCon since 2019, YouTube's top earner in the U.S., MrBeast, got on stage to talk to YouTube's director of discovery Todd Beaupré about one of the biggest questions on creators' minds: ...

YouTube in 2026 is a different beast — algorithms now reward viewer satisfaction, retention, and trust over sheer watch time or keywords. Creators thriving today are using data-driven planning, strong ...

Many creators bend over backward to optimize videos for the algorithm, but some are experimenting with another concept: trusting their audience. By Chris Almeida The algorithm to get on YouTube’s ...