Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the ...

March Madness is back, and much like last year, women’s basketball is taking centerstage for advertisers. In 2024, the NCAA women’s basketball championship game between Iowa and South Carolina drew 18 ...

On Tuesday night, the BYU basketball team dominated former WCC Pacific 93-57. The game was never close and, frankly, BYU didn ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...

Ohio State athletic director Ross Bjork appeared on WOSU's All Sides with Amy Juravich and discussed the men's basketball season and coach Jake Diebler. While Bjork said he's disappointed to miss the ...

Once again CBS Sports presents our annual Candid Coaches series, which spotlights relevant topics and issues in men's college basketball. Gary Parrish and Matt Norlander polled roughly 100 coaches in ...

When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women's basketball league, with clubs such as the ...