When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

March Madness is back, and much like last year, women’s basketball is taking centerstage for advertisers. In 2024, the NCAA women’s basketball championship game between Iowa and South Carolina drew 18 ...

For the first time since 2005, the ACC men's basketball tournament is coming to Washington, D.C. from March 8 to March 12. To get fans in the area ready for the big event, the ACC put ads in the Metro ...

Ohio State athletic director Ross Bjork appeared on WOSU's All Sides with Amy Juravich and discussed the men's basketball season and coach Jake Diebler. While Bjork said he's disappointed to miss the ...

Outdoor games are a polarizing college basketball topic that never seems to fully disappear. While the Carrier Classic series played on aircraft carriers between 2011 and 2022 stands out as a prime ...