In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

The brand is debuting the EasyRinse razor with its “All Shave. No Clog,” campaign starring comedian Eric Andre and actress Annie Murphy. BIC is launching its newest razor innovation with some majorly ...

BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. The BIC ...

Bic's 'Next Bic Thing' program uses free smart razors to gather data on users' shaving habits. I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for ...

Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...

Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...

As the year draws to a close, it's the perfect time to refresh your grooming game and step into the spotlight. With a calendar brimming with events—weddings, awards nights, and team gatherings—it's ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.

BIC did not just solely become the Official Razor of USA Swimming, the brand also has inked deals with the most decorated female swimmer of all time, Katie Ledecky and Olympic medalist Simone Manuel. ...

If you shave your legs, armpits, bikini line and/or wherever else you please, you know that spending a couple extra bucks to find the best razor designed for women that won’t rust after just one use ...

When you think of devices that might utilize artificial intelligence, you likely think of smart home technology, laptops, and video games. But what about shaving razors? At CES 2020, Bic announced The ...