Avid Technology, the editing software company behind industry-standard platforms like Media Composer and Pro Tools, inked a ...

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks BURLINGTON, Mass. and ...

I spoke to Avid about what editors can expect from Gemini integration and how creative professionals can maintain their ...

The strategic collaboration now announced integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content ...

Avid CEO to Retire During the First Half of 2024 Jeff Rosica announced his plans to his team just days after private equity firm STG completed a $1.4 billion acquisition of the company: “I’ve been ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The $1.4 billion deal closed in ...

Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s lea ...