This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

The biggest challenge for anyone publishing a mobile app is grabbing users' attention, obtaining installs and keeping those install figures growing over time. Whether you're publishing to Apple's App ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

Opinions expressed by Entrepreneur contributors are their own. There are over 1.6 million apps in the Google Play Store and another 1.5 million in the Apple App Store, as of July 2015 data from ...