For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

For some Amazon shoppers, relying on the quantity of reviews for a product — not only the star rating — can help influence a purchase decision. That’s partly why a new test on product search pages is ...

Amazon's new visual search features follow its previous investments in its search capabilities. In July, the company rolled out its generative AI shopping tool, Rufus, to all U.S. shoppers. Rufus ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon.com Inc. has sent a cease-and-desist letter to Perplexity AI Inc. demanding that the artificial intelligence search startup stop allowing its AI browser agent, Comet, to make purchases online ...