Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

After more than a year of waiting, Amazon finally unveiled on Wednesday in New York City its next-generation Alexa voice assistant. It centers around large language models (LLMs) like the ones that ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Amazon is expected to unveil its new and improved AI-powered Alexa later this month, but it may not reach the public immediately after the event. Internal sources reveal that Amazon seems to have ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Amazon will reportedly host a launch event in New York on February 26, 2025, to unveil a revamped Alexa. After quite a long time, Amazon's voice assistant is getting a refresh. A Reuters report ...

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy's description of an ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop ...