Policy often predicts how mortgage rules will change, so advocacy helps lenders plan early, adjust operations, and inform ...

The past 25 years have seen a proliferation of investment movements promising to make capitalism sustainable. These include impact investing; socially responsible investing; corporate social ...

In mission-driven organizations—whether leading a national non-profit or scaling an advocacy campaign—the most precious resource isn’t funding. It’s focus. Every moment spent chasing the wrong lead ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

When the C-suite gets involved in promoting their company’s brand and its initiatives, their executive advocacy can help to humanize the company’s leadership, enhancing its reputation and visibility ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Consumers have high expectations for convenient, seamless experiences across all points of interaction with a business, and frontline workers bear much of the responsibility for meeting those ...

Spotlights don’t just illuminate stages—they cast shadows over the nation’s conscience. In the Philippines, where fame often bleeds into governance, celebrity activism has become a high-stakes ...