At first glance, magazine advertising seems a tad archaic. These days, who reads magazines? The answer might be that as many people read magazines now as before the magazine industry's digital sales ...

Magazine advertising can be an effective part of your promotion mix, which is a combination of advertising, promotions and publicity. To build customer awareness of your brand, product or service, ...

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

We recently received a letter from a man who had just discovered D Home. He told us he liked the magazine very much but was troubled by all of the ads he “had to plow through” to get to the editorial.

The Waynesboro YMCA has partnered with Augusta Free Press to secure advertising for their full-color print magazine. The magazine features articles on fitness as well as a complete programming guide ...

Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest ...

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...