Ring, the Amazon home-security division, ran one of the most-liked ads during Super Bowl LX: a spot promoting Search Party, a ...

“Pets are family, but every year 10 million go missing,” says Ring founder Jamie Siminoff as shots of cute pups, sad children and lost-dog posters stapled to telephone poles flash on screen. “And the ...

The spot conveys the clear benefits of Search Party for Dogs, but it whiffs on an opportunity to tell a more powerful story.

Ring's 'Search Party for Dogs' feature, uses AI and community collaboration to help reunite lost pets with their owners.

A funny Hilux commercial attracted the attention of Australian regulators for all the wrong reasons ...

The ad goes on to share a series of fake five-star reviews from the CIA, FBI, NSA, ICE, and the IRS, and points out a crucial product difference. Wyze makes doorbell cameras that run on SD cards, ...

Amazon’s ad ended with Harry Nilsson wailing “Without You,” as the young girl reunites with her lost dog. A final message confirms that Ring’s Search Party helps locate “more than a dog a day,” and ...

The home security company Ring aired a Super Bowl advertisement highlighting the AI-powered Search Party feature. When a pet owner reports their pet missing in the Ring app, Search Party kicks in on ...