Quite apart from its huge business in desktop creativity apps, Adobe is expanding its ability to help B2B marketers manage how they interact with prospects. Adobe recently announced the general ...

The Adobe customer data platform, which planted its flag in the B2C market, is moving deeper into the B2B space with its latest feature release. With Segment Match, Adobe CDP users can share customer ...

Adobe Inc. is building on the launch of its first set of artificial intelligence agents with a new set of agentic offerings aimed squarely at marketers in the business-to-business industry. The new ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Adobe plans to broaden its customer data platform with new Marketo integrations that will allow B2B marketers to create unified data profiles of business accounts as it does for consumers on the B2C ...

Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch ...

When you think about commerce platforms, chances are the first names that come to mind are big names like Adobe Commerce or Salesforce Commerce Cloud. Large companies processing millions of orders ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across ...