Adidas partnered with Snapchat for a lens that lets mobile users virtually try on a new running shoe using augmented reality (AR), Engadget reported. The integration will allow consumers to preview ...

Adidas' AR-powered sneaker drop at ComplexCon may have helped to prevent a mass stampede to snap up its limited-edition sneaker models at a crowded convention hall. By automating notifications and ...

Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

The sequel variation to one of adidas' fresh 2010 releases, the AR 2.0 is the crafty combination of hoops silhouette meets lifestyle makeup. The upper is comprised predominantly of black patent ...

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Adidas partnered with Snapchat for a lens that lets mobile users virtually try on a new running shoe using augmented reality (AR), Engadget reported. The integration will allow consumers to preview ...