In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

AdMob will no longer serve ads requested from iPhone apps that employ ad network mediation layers such as AdWhirl or Tapjoy … We have discovered that iPhone apps that use a mediation layer generate a ...

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...

Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app ...

When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment ...

Mobile marketing and monetisation platform ironSource has expanded its partnership with Google's AdMob advertising platform. The expanded partnership means that ironSource users can use AdMob's ...

Web and advertising giant Google has finally integrated its AdMob mobile technology into the AdWords system, two years after the AdMob acquisition. The firm said that the integration enables ...

Google AdWords has finally added a method within AdWords to target mobile apps with AdWords ads through AdMob. AdMob is a mobile app ad network Google purchased a while back. Google has finally ...