The toy aisle changed dramatically during the 1980s. New advertising rules allowed more commercials aimed directly at kids, ...

There was a special kind of magic in growing up with toy commercials that felt more like blockbuster movies. These were the action figures, dollhouses, plastic monstrosities, and neon-hued gadgets ...

In the 1980s, McDonald’s Happy Meals became a cultural phenomenon, and the toys tucked inside quickly turned into collectibles. For kids, they were a fun surprise, but today many of those small ...