In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Kendrick Lamar made an instant meme when he screamed DJ Mustard's name in "TV Off." The GNX highlight is split into two distinct parts, with a beat switch arriving just before the 2-minute mark.

Kendrick Lamar dropped a surprise album, GNX, out of nowhere on Friday, and we’ve already got a fantastic meme from one of the new album’s best songs. Lamar’s “ tv off ” is one of two excellent collaborations with Mustard on the record, and it’s that song where Lamar gives the legendary Los Angeles producer a delightful shoutout.