The vendor who sold the banana received only a quarter for the fruit. The buyer of the conceptual work has offered his stand a bigger payday, but logistical problems may be in the way.

Crypto entrepreneur Justin Sun ate the pricey snack at a news conference where guests were given bananas and duct tape to create their own versions.

Justin Sun, founder of cryptocurrency platform TRON, bought the banana artwork during a Sotheby's art auction in New York last week.