This guide highlights information on attending the game, how to watch and other events, including the Holiday Bowl Parade.

SAN DIEGO, CA - JANUARY 02: SMU Mustangs running back Dramekco Green (21) runs the ball for a gain during the 46th Annual ...

Attendees of Friday evening's 5 p.m. Holiday Bowl urged to take the MTS' Green Line Trolley to Snapdragon Stadium Station to ...

Arizona will face SMU in the Holiday Bowl at Snapdragon Stadium Friday with both teams at nearly full strength.

Before the SMU Mustangs take on the Arizona Wildcats in the 2026 Holiday Bowl, you can stream the Holiday Bowl Parade live ...

For nearly five decades, college football’s Holiday Bowl has called San Diego home. But never before has the game taken place ...

The San Diego Metropolitan Transit System is boosting trolley service Friday for an annual holiday bowl game at Snapdragon ...

The 46th annual Will & Trust Holiday Bowl will take place on Friday night at Snapdragon Stadium, with the Arizona Wildcats facing off against the SMU Mustangs in the first ever January game.

Wildcat football fans are rallying in San Diego for the Holiday Bowl, with Tucson super fan William Murphy leading the charge ...

Experience the magic of balloons, floats, and bands during the Holiday Bowl Parade in downtown San Diego on Jan 2, 2026 at 10 a.m. in person or stream live!

Arizona football has plenty of ties to San Diego between the multiple bowl games, the matchups with SDSU and the UA coaches.