Capping off a year that proved, without a shadow of a doubt, that non- A.V. Club readers are spending too much time ingesting the worst shit imaginable online, the Oxford University Press has named “brain rot” Word of the Year.

After a public vote which saw over 37,000 people participate, ‘brain rot’ came out on top. Oxford language experts offered up a shortlist of six words, which included ‘lore’, ‘dynamic pricing’, ‘demure’, ‘slop’, ‘romantasy’ and of course, ‘brain rot’.

Oxford University Press selected 'brain rot' as the Word of the Year, reflecting concerns about mental decline from excessive consumption of low-quality online content. The term saw a 230% increase in usage,

The Oxford University has chosen the word of the year by public vote, and it is “brain rot”, reported Sputnik, quoting the Oxford University Press in

Oxford's 2024 Word of the Year - 'brain rot', highlights growing concerns over the mental impact of endless social media scrolling and the consumption of low-quality content

Oxford also mentions how other popular words associated with the Gen Z, such as 'skibidi' and 'Ohio,' are examples of 'brain rot language'