Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden ...

Peacock is launching a Madden NFL-themed altcast merging video game broadcasts with live sports in Week 16. NBC will air the ...

NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...