Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.

Since winning Super Bowl LIX MVP, Jalen Hurts has been everywhere. The Eagles quarterback has been the focus of major campaigns with the Jordan Brand, and he just became the first NFL player to endorse Sprite in a new commercial poking fun at Hurts’ stoic demeanor and bad questions from reporters.

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” campaign, the beverage’s first involving an NFL player.