The Core Values campaign, launched in 2007 under Louis Vuitton chairman and CEO Pietro Beccari, has featured icons like Pele, Maradona, Mikhail Gorbachev and Angelina Jolie. After a hiatus, the series returned in 2022 with an ad starring Lionel Messi and Cristiano Ronaldo. Now, it spotlights Nadal and Federer.

It was a scene ripped from a John le Carré novel. According to firsthand accounts and court documents, a man is told to go to the front desk of the Four Seasons Hotel in downtown Manhattan and say the phrase “banana peel.” The concierge then hands him an envelope with orders to circle the block …

In the imagery, Federer and Nadal are on a mid-mountaineering expedition equipped with Louis Vuitton's signature travel accessories. Federer carries the classic Monogram Christoph

Tennis fans have ridiculed luxury fashion house Louis Vuitton for posting an edited image of Roger Federer and Rafael Nadal on social media. The French company recently shared an image from their ‘Core Values’ campaign on Instagram,