Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

By Thursday, the publisher had lost $6 billion from its market value of $37.3 billion, following the pre-earnings news. EA FC generates around $2 billion annually, Reuters reports, with around $800 million of that made up by Ultimate Team.