Drake says UMG and Spotify schemed to boost Kendrick Lamar’s "Not Like Us" via bots, payola and other methods.

It instead launched a campaign to manipulate and saturate the streaming services and airwaves with a song, “Not Like Us.” in order to make that song go viral, including by using “bots” and pay-to-play agreements.

In a wildly surprising turn of events, Drake took legal action against Universal Music Group and Spotify over what his company says was a coordinated effort to artificially boost the success of Kendrick Lamar’s “Not Like Us.