Amazon has dropped this wrist companion to $149, saving you a hefty $100 off its usual $249 price tag. At 40% off, we’re talking about the most affordable entry point into the Apple Watch ecosystem we’ve seen, and a great excuse to go ahead and start your holiday shopping if you haven’t already.

Leading into Black Friday, pick up the Series 10 for $70 off at $329, the Series 9 for $119 off at $280, or the SE at $100 off at just $149.

SAVE $100: As of Nov. 29, the Apple Watch SE (2nd Gen) [GPS, 40mm] is available for $149 at Amazon, down from $249. That’s a 40% Black Friday discount on this fitness-savvy smartwatch.