A sleek smartwatch with fitness tracking, heart rate monitoring, and crash detection—now 40% off for Black Friday.

Black Friday sales are in full swing, bringing some of the best prices we've seen on Apple Watches all year. As of Nov. 26, the Series 10 is $70 in most of its configurations, the Series 9 is down to $279.99 (returning to its July Prime Day pricing), and the SE is at the new low price of $149.

Amazon has dropped this wrist companion to $149, saving you a hefty $100 off its usual $249 price tag. At 40% off, we’re talking about the most affordable entry point into the Apple Watch ecosystem we’ve seen, and a great excuse to go ahead and start your holiday shopping if you haven’t already.