Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Walmart has acquired Vizio for $2.3 billion. The attraction to Vizio was based on its advertising software. WalMart acquired Jet.com in 2016 and shut it down just a few years after buying it. Back ...

Walmart’s retail media engine kept humming at an impressive clip last quarter in the latest sign that the digital advertising market remains resilient in the face of economic uncertainty driven by ...

Walmart has turned a decade of digital experimentation into a decisive growth engine, riding an e-commerce boom that is ...

As we enjoy the festive season, one Walmart advertising expert has revealed some of the best shopping deals taking place this holiday season. With the holidays upon us there's no better place to shop ...

Actors Walton Goggins and Stephanie Beatriz appear in the 'Walmart. Who Knew?' campaign, which includes TV, online video, paid social and out-of-home ads. The effort features actors Walton Goggins and ...

SPRINGFIELD, Mo. | Wal-Mart Stores Inc. placed full-page advertisements in 336 Midwestern newspapers after publishers nationally complained they are ignored by the world's largest retailer. The move ...

Walmart has been on an impressive run over the past five years, up 126% in that span, outperforming the S&P 500 's 86% gain.

Walmart Inc.’s WMT advertising growth was a major highlight in the second quarter of fiscal 2026, showing how the company is creating a new source of revenues beyond traditional retail sales.